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De Fietser – Ede, The Netherlands
Retail
In De Fietser, bicycle aficionados can feel and try all new bicycle models from such big brands as Batavus, Sparta and Koga. They have their own test course in this renovated factory hall. As a result of a study in which it shows that 8 out of 10 consumers prefer to shop with background music, they wanted a sound system that could provide a seamless coverage. They installed over 50 OVO3T speakers pointing downwards from the 5m high ceiling. They can use low volumes to provide a real sense of wellbeing and yet have sound coverage in every nook and cranny.  They also use the Apart PMR4000RMKII as their sound source.