Nickelodeon’s first retail offering in Europe aims to create an interactive experience for visitors of all ages to enjoy. Nickelodeon has extended its presence into the retail world. After opening five stores in places such as Riyadh, Panama and Honduras, the company opened its first European retail location in May 2015. Situated in London’s Leicester Square, the heart of one of the world’s prime retail and tourism destinations, the store provides a platform to showcase the global brand and its internationally recognized characters, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer. Rather than simply offering branded toys and clothes for sale, the store aims to provide a brand experience, featuring activities around the premises – including the chance to meet and greet a life-size SpongeBob costume character. In order to provide the necessary sound quality in this great store multiple Apart MASK6T-BL speakers were used in this project. Several MASK6T-BL speakers were installed in cluster using the MASKW-BL bracket.